This is a guest post from David Macomber from Shark Sugar NJ who created the beautiful posters and images for the Wildwoods Surf Fest. If you would like to be a guest blogger for the Beachfront Blog, please email us at email@example.com
Hi, my name is David Macomber. I am an artist & photographer from South Jersey. Early this year, I was asked by the fine folks at Morey’s Piers to design the look for the debut of the Wildwoods Surf Fest. They pretty much gave me full reign to do what ever I wanted. As an artist, that much freedom is a real treat. I want to share with you the process of creating the poster for this year’s festival.
First I started with a photo that would act as the backdrop for the poster. The photo I chose was I taken locally during a hurricane swell late last August. This particular image is special to me because I was shooting this day with my dad. My dad introduced me to art and photography when I was younger and has been a huge support ever since. The cool part about this shot is that I took it while swimming in the water and at the exact same time from the beach my dad shot the same photo from a different angle. The composition and feeling of this photo seemed like a good choice for the base of this poster.
Next I started layering colors and texture over the photo. This is to help the “copy” or information on the poster to stand out. After a few different concepts, we decided the poster was feeling a little “cold.” It was February when this process began and the weather was affecting my creativity. So we switched over to warmer color theme, which better reflects a July day in Wildwood.
The last step (and hardest for me) was adding the information text. When this poster was created the event was still over half a year a way. We still didn’t know which bands and sponsors were going to be involved. But after a couple of back forth emails and revisions we were able to nail down the final product. The design was then resized and reformatted to fit various print and web advertisements, facebook pages and of course the poster.
This was a fun project to work on and I am definitely looking forward to the Festival on July 30th. Thank you Nick Lassor and the Morey Family for organizing a great event and allowing me to be a part of the first of many Wildwoods Surf Fests.