I have been asked on several occasions just that…..Why “it” for the name of our newest attraction.

Well, to tell you the truth, “it’s” a bit complicated, but here is my best shot at explaining “it.”  “its” a bit of a long story so I am also attaching a memo from one of my greatest mentors, Steve Izenour, to help me explain “it.”

“it” really comes down to this…..We are not a theme park.  Our goal is to be the best seaside amusement park in the world AND to redefine and carry on the celebration of the boardwalk as a unique cultural icon.

I would agree that the differences between a theme park and an amusement park can be subtle and that most guests could probably care less, but to me it is a vital distinction if we are to achieve our goals above.  I have learned a lot from my theme park travels (including practically growing up in Disney World), but what I have learned more than anything is that they all try to sort of control the environment and its surroundings.  We on the other hand are on the beach and ocean; nothing is ever going to take precedence over that.  Hence, my job is to celebrate the environment by selecting and placing our attractions in a manner that creates a one of a kind seascape for families to let their hair down a little.

So how does this relate to naming rides?  Well, again the subtle thing.  Yes some of our rides clearly have themed names, but that is mostly from the past, when we admittedly were once trying to be a theme park.  We now select names that are either based on a reinforcement of our environment (Great Nor’easter, Great White, etc.) or based on an “it is what it is theory” (The Giant Wheel) or based on some pop culture silliness that can be done without embracing a specific theme (“it”).   Mind you our first name for “it” was “sick-o,” but we had a little internal squabble on that one… and I lost.  The naming contest revealed some great names that were hard to say no to and some theme park names that were easy to say no to, but when Ed Peahota suggested “it” for a name I immediately fell in love with “it”... and my brother was just happy I gave up on “sick-o.”  So hats off to Ed, who I might add is quite a talented speed painter and if you have never seen this kind of art you must check it out.

Below is the memo by Steve Izenour from our recent book, A WILD RIDE, published by Jack Wright (another brainiac mentor of mine) who owns Exit Zero.

Lastly, please don’t share this with Santa Cruz Beach and Boardwalk (the currently ranked #1 Best Seaside Park) as we would not want to let them in on what we are up to.


Peter Theunisz says:

March 28, 2011 at 1:13 pm

Now it all came clear to me why you changed the name from Sick-O to “it”. We like it!

Sea Serpent fan says:

March 28, 2011 at 2:40 pm

I’m not trying to be a kiss-up or anything, but I’ve been to Santa Cruz’s Boardwalk and I didn’t think it was anything spectacular. It looks like any other U.S. beachtown resort. What I love about the Jersey Shore is the tacky element of it all.  You can look at a postcard of one of our beach towns and immediately identify it was New Jersey.  I think that’s awesome because we’re unique in that sense.

In saying that, “tacky” doesn’t come to mind when I think of Morey’s Piers.  When I hear or think of “Morey’s Piers”... I think of the sounds of the beach in the distance, the smell of suntan lotion, and the feel of a warm ocean breeze blowing against my skin on a summer’s evening.  I don’t get this if I think of Ocean City, NJ or Seaside Heights.  I know you don’t want to be a themed park, but I don’t think there’s anything wrong with riding on the beach theme either.  I mean, thousands of people spend their summer vacation in Wildwood…and Morey’s is a very big part of their experience. Morey’s is what sways people to spending their vacation in Wildwood as opposed to any other beach town.  I think you all should continue to embrace the beach theme.

Just my two cents.  =)

lavoro says:

April 6, 2011 at 5:36 pm

that guy has a lot of nerve call us tacky may be we need to give him a lo lie pop! so the big baby from pa goes a way. we are the best sea side resort in the country.

bob irving says:

April 10, 2011 at 8:26 am

I’m just happy you guys keep the blog updated now. I have logged on for a few years now, usually with few updates to read. Yes. I have plenty to do, but enjoy logging on to see what’s going on at my family’s favorite summer destination. And that Jack, what a unique perspective he shares. Being a person of importance (big shot, haha) but talking like he is any other fan of the Wildwoods….cool to read.

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