The Morey Story

 

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1950s

1950

Brothers Bill and Will Morey were both successful entrepreneurs in the Wildwoods, NJ. Bill operated concessions along the boardwalk, while Will was a successful contractor and developer, building the "Doo Wop"-style motels that now characterize the town.

1950s

1960s

1969

The brothers spotted a giant 12-lane fiberglass slide operating near a shopping center in Fort Lauderdale, Florida in the fall of 1968 and knew that such an attraction would be a success. They purchased a similar ride, called it "The Wipe Out" and officially entered a life long passion in the amusement business.

1969

1970s

1970

New Pier Attractions - Zipper and mini golf

1970

1971

New Pier Attractions - King Kong airplane ride added

1971

1972

New Pier Attractions- Haunted House

1972

1974

Curley Fries stands were introduced. Land Acquisition - Land between 25th and 26th streets in fierce bidding war.New Pier Attractions - Poseidon Adventure, several kiddy rides

1974

1975

New Pier Attractions - Planet of the Apes ride (later known as Star Wars) and Jumbo Jet roller coaster

1975

1976

Land Acquisition - Marine Pier

1976

1977

New Pier Attractions - Enterprise, Wave Swinger, Pirate Ship

1977

1978

New Waterparks Attractions - Waterslide complexes built at both Mariner's and Surfside Piers

1978

1980s

1980

New Pier Attractions - Dante's Inferno dark ride. Unfortunately, King Kong, one of the pier's most distinctive landmarks, collapsed.

1980

1981

Major fire at Mariners Landing and Starlight Ballroom.

1981

1982

New Pier Attractions - Ripley's Believe it or Not, Mariner's Arcade

1982

1983

New Pier Attractions - The Flitzer roller coaster

1983

1984

New Pier Attractions - Sea Serpent roller coaster

1984

1985

New Pier Attractions - The Giant Wheel, Zoom Phloom, Schlittenfahrt, Katapult, Fun HouseNew Waterpark Attractions - Waterslide complex becomes full fledged waterpark called Raging Waters

1985

1986

Land Acquisitions - Fun PierNew Pier Attractions - Circus on Fun Pier

1986

1988

New Pier Attractions - The Condor rideNew Waterpark Attractions - Acapulco Cliff Dive

1988

1990s

1993

New Pier Attractions - Go cart tracks, Bungee jumping, Rock climbing, Helicopter rides

1993

1994

New Waterpark Attractions - Hydroworks and Shipwreck Shoals kids play areas at both waterparks

1994

1995

New Pier Attractions - The Great Nor'easter rollercoaster

1995

1996

New Pier Attractions - The Great White roller coaster, Skyride, Carousel, Jersey Junkyard

1996

1997

The Morey family businesses amusement businesses were combined under one holding company known as The Morey Organization, trading as Moreys Piers.New Pier Attractions - Sky Ship and the Sky Cycle.

1997

1998

Will Morey, Sr. and his wife, Jackye, both pass away within six months of each other.Land Acquisition - Morey's negotiated to purchase the old Hunt’s Pier for future expansion and build state-of-the-art maintenance facility.New Pier Attractions - Doo Wopper, a Wild Mouse type rollercoaster added

1998

1999

New Pier Attractions - Rollie's Coaster, The Storm, Shark Bite, Jumbo's Seafood restaurant

1999

2000s

2000

New Pier Attractions - RC 48 rollercoaster, Moby Dick, Maelstrom ride

2000

2001

New Pier Attractions - Rock'n Roll rideNew Waterpark Attractions - Camp Kid-Tastrophe built at Raging Waters

2001

2002

Will Morey, Sr. inducted into the International Association of Amusement Parks and Attractions Hall of Fame, the highest honor bestowed upon individuals in the industry.New Pier Attractions - Fireball Express, Kite FlyerNew Waterpark Attractions - Bonsai Beach kids area

2002

2003

New Pier Attraction - Rendezvous Beach Picnic Pavillion

2003

2004

New Pier Attractions - Rockin Tug, Dante's Inferno renovated, Dark River was transformed into the Pirates of the Wildwoods. Two new retail shops opened on Mariner's Landing Pier (Doo Wop Boardwalk Museum Shop and Create-A-Bear Factory),Two new mascots (Sunny and Curley) were introduced

2004

2006

New Pier Attractions - Atmosphere Drop TowerNew Waterpark Attractions - Waterpark on Surfside Pier completely overhauled and re-themed into Ocean Oasis Waterpark and Beach Club

2006

2007

New Pier Attractions - All X-treme rides (Skycoaster, Skyscraper, Spring Shot, Screamin Swing) brought under the umbrellas of Moreys Piers

2007

2008

Fire strikes Mariners Landing againNew Pier Attractions - Cygnus X-1, Magic Bikes, New trains for Great Nor'easter

2008

2009

40th Anniversary Book Launch
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2009

2010s

2010

New Pier Attractions - The Ghost Ship haunted attraction, Joe's Fish Co. restaurant, Adventure Maze, Captain Jack's restaurant, Breakfast in the Sky (on the Ferris wheel)New Waterpark Attractions - Wiki Kiniki Kabanas at Raging Waters, New breakfast at Oasis Cafe
Watch the Video

2010

2011

New Pier Attractions - "it" on Surfside Pier, Jumbo's Boardwalk Grille & Eatery gets a facelift and now serves a selection of beers, wines and specialty drinks.New Events - The Wild Half Marathon, Morey's Fears: Terror on the Boardwalk Halloween event, Souper Sunday Chowder and Chili Cook Off
Watch the Video

2011

2012

New Waterpark Attractions: The Lazy River at Raging Waters gets an extreme makeover into River Adventure complete with hand carved rock faces, waterfalls and geysers. At Ocean Oasis, a 6-lane racer slide called Wipeout! invites friends and family to race together head to head!
Watch the Video

2012

2013

New Pier Attraction - [artBOX] debuts on Morey's Adventure Pier. A 10,000 sq. foot interactive artists' colony crafted from 11 re-purposed shipping containers featuring local artist studios, Tokyo 4B serving fresh sushi, Exit Zero Museum Shop, and live musical entertainment.
Watch the Video

2013