Why We Named It ‘it:’ A Sonn’it’

March 18, 2011 by Tim Samson in

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Amusement ride naming requires thought:
A rose called “it” would surely smell as fine
and Curley fries would still taste as divine,
so what to call this crazy ride we bought?

With little room on the signage we got
and zero options for a redesign,
despite Jack’s tantrums and distressing whines,
we needed something for the neon slots.

Will didn’t like the names we all thought up,
“Too themed, too long, too kitchy, guys,” he said.
Then we had two names! Our voting was split.
We burned through meetings (and all coffee cups),
debating, fighting, taking notes in red.
Our brains completely fried, “Let’s call it ‘it!’”

A Petrarchan sonnet is a poem composed of a group of eight lines (octave)
with two rhymes abba abba, and a group of six lines (sestet)
two or three rhymes variously arranged,
typically cde cde or cdc dcd.


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