MOREY'S PIERS NEW HIRING CAMPAIGN SEEKS TO FILL 800 POSITIONS IN TIME FOR THE SUMMER
Earn up to $16/HR Working at the Beach; We Kid You Not!
The Wildwoods, NJ –April 12, 2023 – Morey's Piers and Beachfront Water Parks, located in Wildwood, NJ, recently released its 2023 recruitment campaign featuring their beloved mascot “Sunny the Seagull.” The brand is showcasing its quirky and fun side to fill 800 of the 1,500 seasonal jobs available this summer. Morey’s Piers recruiting campaign is in addition to various recruiting efforts, including job fairs, international recruitment opportunities, and more.
“There is a lot of competition for employees,” said Denise Beckson, Vice President of Human Resources. “Our work environment is unique and fun, we want to showcase that in our advertising campaign. It sets our jobs apart from all the other ‘help wanted’ and ‘now hiring’ messaging.”
One Trick Pony is the ad agency behind Morey’s Piers out-of-the-box creative recruitment campaign. “Typically, a hiring campaign isn’t going to be the most creative thing you get to work on – but Morey’s is no typical client, and neither are their summer jobs,” said Rob Reed partner at One Trick Pony. “The campaign puts a fun twist on the benefits of working at the Piers and does it in a way that demands your attention… and a smile.”
The new campaign features the beloved seagull and funny taglines aimed at being visually pleasing and standing out from the crowd, making them more memorable.
The new recruiting campaign uses various tactics to get prospective applicants' attention, including billboards, social media ads, and seagull “splatter” window decals. The company recently sent all its employees a Seagull Fly-Over Alert email. The email stated:
“We were just informed that there was a large seagull flock fly-over in our immediate vicinity. As a result, a number of vehicles parked on the Mid Town and Poplar lots have been “affected.” Feel free to remove the “splatter,” but do not discard it! The “splatters” are reusable and can be placed on the windshield of the car parked next to you at a grocery store, your kid’s school or sporting event, your neighbor’s driveway, etc.”
Perhaps the most famous bird superstition, if you’re unfortunate enough to get pooped on by a bird, it’s actually a sign of good luck! And if you are lucky enough to find one of these window clings on your car you could just end up landing the best summer job ever.
Seasonal employees can earn up to $16 an hour, along with additional perks, including free use of the amusement rides and water parks, discounted passes for friends and family, discounts on food and beverage, and more.
Applications are being accepted in various departments, including Ride Operations, Lifeguards, Game Operators, Food & Beverage, Servers, Bartenders, Admissions, and more. Positions may last through the fall, with the greatest number of jobs available during the summer months. In addition, many of their 1500 seasonal positions are filled with local college/high school students, teachers, and retirees who live and work in the Wildwoods each summer.
You must be at least 14 years of age to work at Morey's Piers. A limited number of positions are available for those under the age of 18, and those interested are encouraged to apply as soon as possible. Positions are currently available with flexible hours and schedules. For additional wage information and to apply online, visit www.workmoreys.com.
Morey's Piers is still looking to fill a handful of summer internships, with the greatest number in ride operations management. Those interested can visit www.moreyspiers.com/jobs/inter... for more details.
Mariner's Pier opens on May 5, 2023. For more information on how you can work, learn, and earn money at the beach, please visit www.workmoreys.com or email HR@moreyspiers.com. For additional information on hours of operation, please visit www.moreyspiers.com/info/park-....
About Morey's Piers
Morey's Piers, located on the boardwalk in the Wildwoods, New Jersey, is a classic seaside amusement park, family-owned and operated since 1969. Voted Amusement Park of the Year by Amusement Today and #1 Best Beach Boardwalk by Family Vacation Critic Morey's Piers has over 100 rides and attractions spanning over eighteen acres along six beach blocks and includes three amusement piers and two beachfront water parks. Convenient to the major population centers of the Northeast, yet a world apart, Morey's Piers, along with Morey Hotels & Resorts combines the pure joy of an amusement park, the sights and sounds of a classic boardwalk, outstanding accommodations, together with the rhythm of beach life. Visit them at Surfside Pier, featuring the Ocean Oasis Water Park and Beach Club at 25th Avenue, Mariner's Landing Pier, featuring Raging Waters Water Park at Schellenger Avenue, and Adventure Pier at Spencer Avenue. For more information, visit www.moreyspiers.comor phone (609) 522-3900 or like us on Facebook. You can also follow us on Instagram, Twitter, and YouTube.
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CONTACT: Denise Beckson, Morey's Piers & Beachfront Waterparks, Denise.beckson@moreyspiers.com